{"title":"The Innocent Cat Food","description":null,"products":[{"product_id":"the-innocent-cat-british-duck-venison-air-dried-complete-food","title":"The Innocent Cat British Duck \u0026 Venison Air-dried Complete Food","description":"\u003ch4 dir=\"ltr\"\u003e\u003cstrong\u003eBRITISH DUCK, BRITISH VENISON, AND NOT A FREEZER IN SIGHT\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBritish duck and venison are not proteins that cats encounter every day, and that is partly the point. The Innocent Cat Duck \u0026amp; Venison Air-dried Complete Food pairs two lean, highly digestible British-sourced proteins at 40% duck and 30% venison, gently air-dried from raw so that every 100g delivers the nutritional equivalent of 200g of fresh ingredients, in a format that needs no freezer space and stays fresh for up to eight weeks once opened. Grain free, hypoallergenic and suitable from five weeks, it is a complete, novel-protein meal that is as straightforward to feed as it is good for them.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\"\u003e\u003cstrong\u003eWhy it's a great choice\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003e70% British-sourced meat proteins: \u003c\/strong\u003e\u003cspan\u003eBritish duck at 40% and British venison at 30% together make up 70% of the recipe, providing two premium, ethically sourced animal proteins that support high nutrient absorption and make this a genuinely meat-forward complete food.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eAir-dried from raw at twice the raw weight:\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eEvery 100g is produced from 200g of raw ingredients, with the gentle air-drying method preserving the natural nutrient profile and digestive enzymes of a raw diet without any requirement for refrigeration or freezing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eDuck and venison as novel proteins: \u003c\/strong\u003e\u003cspan\u003eFor cats with sensitivities to commonly used proteins such as chicken or fish, duck and venison offer a well-tolerated alternative that is less likely to trigger an immune response, supporting hypoallergenic feeding without sacrificing palatability or nutrition.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eChicory root and whole-food botanicals:\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eChicory root at 2% provides natural prebiotic fibre for digestive balance, alongside sweet potato for slow-release energy, dried cranberry and carrot for additional vitamins, and seaweed as a source of trace minerals and iodine.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 dir=\"ltr\"\u003e\u003cstrong\u003eKey benefits for your Cat\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eEnergy-dense feeding for active cats:\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eAt 317 kcal\/100g and 15% crude fat, this recipe is more energy-dense than fish-based alternatives, making it well suited to active cats, kittens in their growth phase, or any cat with higher daily caloric needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eTaurine for heart and eye health: \u003c\/strong\u003e\u003cspan\u003eWith taurine supplemented at 1,074mg per kg, this food supports the essential amino acid requirements that cats cannot meet through internal synthesis alone, contributing to cardiovascular function and visual health throughout life.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eNovel proteins to support sensitive cats:\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eDuck and venison are naturally lean, well-tolerated proteins for cats who react to more common ingredients. The fully grain-free, hypoallergenic recipe removes the most frequent dietary triggers found in standard commercial cat foods.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eComplete nutrition across all life stages:\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eSuitable from five weeks old, this recipe supports healthy development in kittens and ongoing maintenance in adult and senior cats, with no need to switch formulas or manage multiple products as your cat moves through life.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA wonderfully complete air-dried food for cats at every life stage, built on 70% British duck and venison, with the simplicity of a dry food and the nutritional integrity of a raw one.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Innocent Hound","offers":[{"title":"1.5kg","offer_id":56925095428474,"sku":"2104-1.5","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0539\/4792\/4675\/files\/The_Innocent_Cat_British_Duck__Venison_Air-dried_Complete_Food.png?v=1793108682"},{"product_id":"the-innocent-cat-atlantic-salmon-tuna-air-dried-complete-food","title":"The Innocent Cat Atlantic Salmon \u0026 Tuna Air-dried Complete Food","description":"\u003ch4 dir=\"ltr\"\u003e\u003cstrong\u003eALL THE GOODNESS OF RAW, WITHOUT THE FREEZER FAFF\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor cats who thrive on raw nutrition but whose owners want something that doesn't involve a freezer, the answer usually requires compromise. The Innocent Cat Atlantic Salmon \u0026amp; Tuna Air-dried Complete Food is the exception: each 100g is made from 200g of raw ingredients, with sustainably sourced Atlantic salmon at 44% and wild pole-and-line tuna at 26%, air-dried to preserve the nutritional integrity of raw in a format that stores at room temperature and stays fresh for up to eight weeks once opened. Grain free and suitable from five weeks old, it is raw nutrition without the freezer, the mess, or the planning.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\"\u003e\u003cstrong\u003eWhy it's a great choice\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003e70% sustainably sourced fish proteins:\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eAtlantic salmon at 44% and wild tuna at 26% provide two highly digestible fish proteins, meaning more nutrients are absorbed rather than passing through unused. The salmon is sustainably sourced and the tuna is pole-and-line caught to minimise bycatch.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAir-dried from raw, nutrients intact: \u003c\/span\u003e\u003cspan\u003eEvery 100g is produced from 200g of raw ingredients, with the gentle air-drying process preserving the natural nutrients and enzymes that high-heat processing would degrade. The result is raw-equivalent nutrition in a fully shelf-stable format.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eChicory root for digestive support: \u003c\/strong\u003e\u003cspan\u003eChicory root at 2% provides a natural source of prebiotic fibre, feeding beneficial gut bacteria and helping maintain a balanced digestive environment. This is particularly valuable for cats with sensitive stomachs or those transitioning from another food.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eConvenient, recyclable packaging: \u003c\/strong\u003e\u003cspan\u003eStored at room temperature and staying fresh for up to eight weeks once opened, the two resealable pouches inside the recyclable cardboard box make daily portion management genuinely easy without compromising freshness.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 dir=\"ltr\"\u003e\u003cstrong\u003eKey benefits for your Cat\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eHigh fish protein for lean muscle: \u003c\/strong\u003e\u003cspan\u003eWith 30% crude protein from two highly digestible fish sources and a moderate fat content of 7.5%, this food supports lean muscle maintenance and repair at a calorie density of 272 kcal\/100g, well suited to cats prone to weight gain.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eTaurine for heart and eye health: \u003c\/strong\u003e\u003cspan\u003eCats cannot synthesise taurine themselves, making dietary supply essential. With taurine supplemented at 1,065mg per kg, this food supports cardiovascular function and visual health as part of regular daily feeding.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eOmega-rich fish for skin and coat: \u003c\/strong\u003e\u003cspan\u003eAtlantic salmon and tuna are natural sources of omega-3 fatty acids, which support skin barrier function and coat condition. Cats fed regularly on fish-based raw-equivalent diets typically show improvements in coat gloss and reduced flaking.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eComplete nutrition from five weeks for life: \u003c\/strong\u003e\u003cspan\u003eFormulated as a complete food appropriate from five weeks onwards, this recipe works across all life stages, from kitten through to senior cat, with no need to transition between separate age-specific products as your cat grows.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA wonderfully complete air-dried cat food for every life stage, built on 70% sustainably sourced fish proteins and the nutritional integrity of a raw diet in a form that stores as easily as any standard dry food.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Innocent Hound","offers":[{"title":"1.5kg","offer_id":56925095494010,"sku":"2105-1.5","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0539\/4792\/4675\/files\/The_Innocent_Cat_Atlantic_Salmon__Tuna_Air-dried_Complete_Food.png?v=1793108717"}],"url":"https:\/\/brownsnaturalpetstore.co.uk\/collections\/the-innocent-cat-food.oembed","provider":"Brown's Natural Pet Store","version":"1.0","type":"link"}