Gracious Visit 

Rob and Neil recently took some time away from the stores to visit the team that manufacture one of our most trusted products – Gracious.

The boys went to inspect the quality of of fresh ingredients used in the making of Gracious and got the chance to see first hand, just how fresh the duck and salmon was that goes into the recipes. As part of their visit, they got a factory tour and were shown round every aspect of the processes which goes into every aspect from start to finish of production including packaging and distribution.


One of the things that really stood out for us during our visit, was the meticulous nature of production and incredible commitment to quality. We have been selling Gracious to our customers for nearly 10 years now and always knew the quality was high, but seeing it being made in person and witnessing the ingredients being prepared and added to the cooking process gave us additional excitement and confidence that all the dogs being fed Gracious dry foods, are getting the maximum nutrition and quality available. Rob Brown. 



About Gracious

Gracious is our own label dry food with a minimum 50% meat in every bag. It’s hypoallergenic, grain free and always single source coming in 10 different flavours so an excellent option for pet owners that need help with allergies and irritations their dogs may be experiencing.

Prices start from £12 for a 2kg bag and you can get a big discount by buying in bulk with our 15kg bag costing just £53.

We have a huge amount of samples also to offer you so please do ask for a free trial of the food.

Bags available in the Gracious range:

  • Chicken
  • Pork
  • Turkey
  • Salmon
  • Haddock
  • Lamb
  • Beef
  • Venison
  • Duck
  • Rabbit
  • Puppy
  • Small Breed
  • Large Breed
  • Senior