{"product_id":"jr-premium-beef-paste","title":"JR Premium Beef Paste+","description":"\u003ch4 dir=\"ltr\"\u003e\u003cstrong\u003eTHE BEEF PASTE WITH HEART, LIVER AND A PREBIOTIC TWIST\u003c\/strong\u003e\u003c\/h4\u003e\n\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBeef is one of the most naturally motivating flavours for dogs, and when it comes in a smooth paste with 11% beef heart and 8% beef liver alongside the muscle meat, there is considerably more nutritional substance behind that appeal than the squeeze tube would suggest. JR Premium Beef Paste+ combines 98% beef across meat, broth, heart and liver into a super-low-fat, grain-free paste with added FOS prebiotic fibre and L-Lysine, made for training, enrichment, meal topping or simply giving your dog something genuinely worth earning.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003ch4 dir=\"ltr\"\u003e\u003cstrong\u003eWhy it's a great choice\u003c\/strong\u003e\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eHighest organ content in the range:\u003c\/strong\u003e\u003cspan\u003eWith 11% beef heart and 8% beef liver, Beef Paste+ has the most substantial organ meat content across the Premium Paste+ range, adding naturally occurring iron, B vitamins and essential micronutrients to every squeeze.\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003e98% beef, a single trusted protein:\u003c\/strong\u003e\u003cspan\u003eBeef meat at 42%, beef broth at 37%, beef heart at 11% and beef liver at 8% make up the entire protein formula, keeping the ingredient list clean and the flavour deeply appealing to most dogs.\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eAdded FOS prebiotic fibre for gut support:\u003c\/strong\u003e\u003cspan\u003eFOS is a prebiotic that actively feeds beneficial gut bacteria, supporting a healthy digestive microbiome alongside the naturally rich, organ-based beef formula.\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eL-Lysine for essential amino acid support:\u003c\/strong\u003e\u003cspan\u003eL-Lysine is an essential amino acid that contributes to normal protein metabolism. Its inclusion adds an extra level of nutritional care beyond what most beef paste treats provide.\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4 dir=\"ltr\"\u003e\u003cstrong\u003eKey benefits for your Dog\u003c\/strong\u003e\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eNaturally rich in iron and B vitamins:\u003c\/strong\u003e\u003cspan\u003eThe high beef heart and liver content means this paste is a natural source of iron, B vitamins and other essential micronutrients that support normal energy metabolism and overall wellbeing.\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eSuper low fat at just 4.9% crude fat:\u003c\/strong\u003e\u003cspan\u003eDespite the organ-rich formula, this paste remains super low in fat, making it kind enough to use generously in training and enrichment without adding unnecessary fat to your dog's daily intake.\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eDeeply motivating for most dogs:\u003c\/strong\u003e\u003cspan\u003e Beef is one of the most naturally appealing flavours for dogs, making this paste a highly effective choice for training, recall work and any situation where you need reliable, enthusiastic engagement.\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eGrain-free, gluten-free and no artificial additives:\u003c\/strong\u003e\u003cspan\u003eFree from grains, gluten, artificial colours and preservatives, this paste is suitable for dogs with common sensitivities and for owners who prefer to keep their dog's treat ingredients clean and minimal.\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAn organ-rich beef paste with the highest heart and liver content in the range, FOS prebiotic and L-Lysine in a super-low-fat squeeze format, ideal for dogs who are naturally motivated by beef.\u003c\/span\u003e\u003c\/p\u003e","brand":"JR Pet Products","offers":[{"title":"80g","offer_id":57522393153914,"sku":"0PPBD","price":3.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0539\/4792\/4675\/files\/JR_Premium_Beef_Paste_page1.png?v=1793894140","url":"https:\/\/brownsnaturalpetstore.co.uk\/products\/jr-premium-beef-paste","provider":"Brown's Natural Pet Store","version":"1.0","type":"link"}