{"product_id":"scrumbles-krunchies-anti-hairball-cat-treats","title":"Scrumbles Krunchies Anti-Hairball Cat Treats","description":"\u003ch4 dir=\"ltr\"\u003e\u003cstrong\u003eChicken Pillow Treats with Slippery Elm to Support Smooth Digestion and Reduce Hairball Build-Up\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor cats that groom frequently or have dense coats, hairballs are an occupational hazard rather than a rare nuisance. Scrumbles Krunchies Anti-Hairball Cat Treats address the issue from the inside, combining 22% dried chicken with 0.1% dried slippery elm, a natural prebiotic that lubricates the digestive tract to help swallowed hair pass through more easily rather than accumulating. Made with 4% vegetable fibre and no added sugar or gluten, the recipe is gentle on sensitive stomachs and suitable for all cats from 8 weeks.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\"\u003e\u003cstrong\u003eWhy it's a great choice\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eSlippery elm as a natural digestive lubricant: \u003c\/strong\u003e\u003cspan\u003eEach treat contains 0.1% dried slippery elm bark, a traditional herbal ingredient that forms a soothing mucilage in the digestive tract, helping swallowed hair pass through naturally rather than compacting into hairballs.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eHigher fibre content than standard Krunchies:\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eAt 4% crude fibre compared to 2.5% in standard variants, these treats provide additional mechanical support for gut motility and hair transit through the digestive system.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eNatural prebiotic support for gut health:\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eSlippery elm acts as a natural prebiotic, providing a substrate that supports beneficial gut bacteria and contributing to overall digestive health beyond its direct lubricating action.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eTransparent, named ingredient list: \u003c\/strong\u003e\u003cspan\u003eEvery component is individually listed with specific percentages where relevant, avoiding vague terms such as 'cereals' or 'derivatives' so owners know precisely what they are feeding.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 dir=\"ltr\"\u003e\u003cstrong\u003eKey benefits for your Cat\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eHelps reduce hairball frequency:\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eBy lubricating the digestive tract with slippery elm, these treats help swallowed fur pass through the system naturally, reducing the frequency of hairball regurgitation in cats that groom heavily.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eSupports overall gut health: \u003c\/strong\u003e\u003cspan\u003eThe combination of slippery elm, brewers yeast and elevated vegetable fibre at 4% helps maintain a healthy digestive environment, benefiting cats prone to both hairball issues and general digestive sensitivity.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eHigh palatability for consistent daily use: \u003c\/strong\u003e\u003cspan\u003eWith 22% dried chicken and 29% crude protein, the recipe is genuinely appealing to obligate carnivores, making consistent daily feeding more achievable and therefore more likely to deliver long-term benefit.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eSuitable for dense-coated breeds and heavy groomers:\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eFrom British Shorthairs and Persians to regular domestic shorthairs, and from kittens at 8 weeks through to seniors, these treats are appropriate for any cat prone to hairball build-up.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eParticularly well-suited to heavy groomers, long-haired breeds or any cat prone to frequent hairballs, these treats bring functional digestive support into daily treat time.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pedigree","offers":[{"title":"180g","offer_id":57142803497338,"sku":"274198","price":4.95,"currency_code":"GBP","in_stock":false},{"title":"60g","offer_id":57142803530106,"sku":"273142","price":2.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0539\/4792\/4675\/files\/Scrumbles_Krunchies_Anti-hairball_Cat_Pillow_Treats_page1.png?v=1785829257","url":"https:\/\/brownsnaturalpetstore.co.uk\/products\/scrumbles-krunchies-anti-hairball-cat-treats","provider":"Brown's Natural Pet Store","version":"1.0","type":"link"}