{"product_id":"scrumbles-krunchies-dental-cat-treats","title":"Scrumbles Krunchies Dental Cat Treats","description":"\u003ch4 dir=\"ltr\"\u003e\u003cstrong\u003eChicken Pillow Treats with SHMP, Clinically Proven to Reduce Plaque by Up to 80%\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAround 80% of adult cats are affected by dental disease, yet daily toothbrushing remains a rarity in most households. Scrumbles Krunchies Dental Cat Treats offer a practical daily alternative: pillow-shaped treats containing 22% chicken and 0.6% SHMP (sodium hexametaphosphate), an active ingredient clinically shown to reduce plaque formation by up to 80%, in a crunchy-soft texture that cats actually choose to eat. Naturally gluten-free and with less than 1.5 kcal per treat, they slot into any cat's daily dental routine without compromise.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\"\u003e\u003cstrong\u003eWhy it's a great choice\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eClinically proven active dental ingredient: \u003c\/strong\u003e\u003cspan\u003eContains 0.6% SHMP (sodium hexametaphosphate), an active ingredient with clinical evidence demonstrating plaque reduction of up to 80%, providing meaningful dental support that goes well beyond ordinary treats.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003e5x more chicken than leading dental treats: \u003c\/strong\u003e\u003cspan\u003ePacked with 22% chicken rather than relying on flavour enhancers or added sugar to drive palatability, making them genuinely appealing for cats who would otherwise refuse dental products.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eAdded dried algae for natural nutrition: \u003c\/strong\u003e\u003cspan\u003eIncludes 0.5% dried algae alongside the primary dental and protein ingredients, contributing to the overall natural nutritional profile without artificial supplements.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eGut-friendly and hypoallergenic: \u003c\/strong\u003e\u003cspan\u003eFree from gluten and added sugar, with brewers yeast included to support digestive health, making these suitable for cats with sensitive stomachs as well as dental needs.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 dir=\"ltr\"\u003e\u003cstrong\u003eKey benefits for your Cat\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eSupports plaque and tartar reduction:\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eThe SHMP content works to inhibit plaque mineralisation, helping to keep teeth cleaner and gums healthier with daily feeding as part of an oral care routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eContributes to fresher breath: \u003c\/strong\u003e\u003cspan\u003eReduced plaque build-up, one of the primary causes of bad breath in cats, means regular feeding can contribute to noticeably fresher breath over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eVery low calorie:\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eAt less than 1.5 kcal per treat and a recommended serving of 10-15 per day, dental care can be maintained without meaningfully impacting the cat's daily calorie balance.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eAppropriate for all life stages:\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eThe natural, hypoallergenic recipe and crunchy-soft texture make these suitable for kittens, adults and senior cats, supporting dental health from 8 weeks onwards.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA practical daily treat for cats whose owners want to support oral health without artificial additives, with clinical credentials that set it apart from conventional dental treats.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pedigree","offers":[{"title":"60g","offer_id":57142803890554,"sku":"272142","price":2.5,"currency_code":"GBP","in_stock":false},{"title":"180g","offer_id":57142803857786,"sku":"274197","price":4.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0539\/4792\/4675\/files\/Scrumbles_Krunchies_Cat_Dental_Pillow_Treats_page1.png?v=1785828530","url":"https:\/\/brownsnaturalpetstore.co.uk\/products\/scrumbles-krunchies-dental-cat-treats","provider":"Brown's Natural Pet Store","version":"1.0","type":"link"}