ABOUT US
OVER 30 YEARS OF PET CARE
AWARD-WINNING GORING STORE
A LEGACY OF EXCELLENCE AND COMMUNITY
Since its inception in 1994, Shoreline Pet Supplies, now proudly owned and operated by the Brown family, has been a cornerstone of the Goring community. Initially founded by the late Colin and Shirley Chapman, the store was built on a foundation of community spirit and customer care. Among its earliest team members was Rob Brown, who began working at the store at just 14 years old.
When the Brown family took ownership in 2008, the pet industry was undergoing a revolution, with growing awareness around natural feeding for pets. Under their stewardship, the store adapted to these changes, prioritising innovation while honouring its community roots.
Fast forward to 2022, the store celebrated its 28th anniversary with an extensive revamp that married nostalgia with a fresh, modern approach. The transformation cemented its reputation as a beloved hub in Goring.
The store's dedication has not gone unnoticed. In both 2022 and 2023, Brown’s received the prestigious Adur & Worthing Overall Business of the Year Award, alongside accolades for Customer Service and the title of National Retailer of the Year from the Pet Industry Federation.
Brown’s is more than just a pet supply store—it is a testament to resilience, innovation, and the enduring power of community connection.
AWARD-WINNING FERRING STORE
A COMMUNITY-CENTRED FLAGSHIP
In 2018, after a decade of planning and financial preparation, Rob and Holly Brown made their dream a reality with the opening of the Brown’s flagship store in Ferring. This ambitious venture was designed to serve not only as a retail hub but also as a larger community space that introduced a pet spa—a first for the business.
The opportunity arose in Ferring, then a quiet village, when three new commercial units became available. Rob and Holly seized the chance, dedicating 12 months to transforming the space with the help of local designers and builders. The result was a uniquely designed flagship store that quickly gained admiration, with industry professionals recognising its innovation and creativity.
The success of the Ferring store was immediate, earning Brown’s the Adur & Worthing Training and Development Award in both 2018 and 2020. These achievements were paired with the store’s first two titles of National Retailer of the Year from the Pet Industry Federation. The store has since drawn visitors from across the UK, keen to experience its distinctive offerings.
Together with the original Goring store, located just 1.5 miles away, the Ferring flagship forms part of a dynamic duo that embodies the Browns' commitment to excellence, community, and the evolution of pet care retail.
