JR Premium Beef Paste+

THE BEEF PASTE WITH HEART, LIVER AND A PREBIOTIC TWIST

Beef is one of the most naturally motivating flavours for dogs, and when it comes in a smooth paste with 11% beef heart and 8% beef liver alongside the muscle meat, there is considerably more nutritional substance behind that appeal than the squeeze tube would suggest. JR Premium Beef Paste+ combines 98% beef across meat, broth, heart and liver into a super-low-fat, grain-free paste with added FOS prebiotic fibre and L-Lysine, made for training, enrichment, meal topping or simply giving your dog something genuinely worth earning.

Why it's a great choice

• Highest organ content in the range:With 11% beef heart and 8% beef liver, Beef Paste+ has the most substantial organ meat content across the Premium Paste+ range, adding naturally occurring iron, B vitamins and essential micronutrients to every squeeze.

• 98% beef, a single trusted protein:Beef meat at 42%, beef broth at 37%, beef heart at 11% and beef liver at 8% make up the entire protein formula, keeping the ingredient list clean and the flavour deeply appealing to most dogs.

• Added FOS prebiotic fibre for gut support:FOS is a prebiotic that actively feeds beneficial gut bacteria, supporting a healthy digestive microbiome alongside the naturally rich, organ-based beef formula.

• L-Lysine for essential amino acid support:L-Lysine is an essential amino acid that contributes to normal protein metabolism. Its inclusion adds an extra level of nutritional care beyond what most beef paste treats provide.

Key benefits for your Dog

• Naturally rich in iron and B vitamins:The high beef heart and liver content means this paste is a natural source of iron, B vitamins and other essential micronutrients that support normal energy metabolism and overall wellbeing.

• Super low fat at just 4.9% crude fat:Despite the organ-rich formula, this paste remains super low in fat, making it kind enough to use generously in training and enrichment without adding unnecessary fat to your dog's daily intake.

• Deeply motivating for most dogs: Beef is one of the most naturally appealing flavours for dogs, making this paste a highly effective choice for training, recall work and any situation where you need reliable, enthusiastic engagement.

• Grain-free, gluten-free and no artificial additives:Free from grains, gluten, artificial colours and preservatives, this paste is suitable for dogs with common sensitivities and for owners who prefer to keep their dog's treat ingredients clean and minimal.

An organ-rich beef paste with the highest heart and liver content in the range, FOS prebiotic and L-Lysine in a super-low-fat squeeze format, ideal for dogs who are naturally motivated by beef.