Scrumbles Krunchies Anti-Hairball Cat Treats

Chicken Pillow Treats with Slippery Elm to Support Smooth Digestion and Reduce Hairball Build-Up

For cats that groom frequently or have dense coats, hairballs are an occupational hazard rather than a rare nuisance. Scrumbles Krunchies Anti-Hairball Cat Treats address the issue from the inside, combining dried chicken with slippery elm, a natural prebiotic that lubricates the digestive tract so that swallowed hair passes through more easily. Made with vegetable fibre and no added sugar or gluten, the recipe is gentle on sensitive stomachs and suitable for all cats from 8 weeks.

Why it's a great choice

• Slippery elm as a natural digestive lubricant: Each treat contains dried slippery elm bark, a traditional herbal ingredient that forms a soothing mucilage in the digestive tract, helping swallowed hair pass through naturally rather than compacting into hairballs.

• Higher fibre content than standard Krunchies: At 4% crude fibre compared to 2.5% in the rest of the range, these treats provide additional support for gut motility and hair transit through the digestive system.

• Natural prebiotic support for gut health: Slippery elm acts as a natural prebiotic, supporting beneficial gut bacteria and overall digestive health.

• Transparent, named ingredient list: Every component is individually listed with specific percentages where relevant, avoiding vague terms such as 'cereals' or 'derivatives' so you know precisely what you're feeding.

Key benefits for your cat

• Helps reduce hairball frequency: By lubricating the digestive tract with slippery elm, these treats help swallowed fur pass through the system naturally, reducing hairballs in cats that groom heavily or have long or dense coats.

• Supports overall gut health: The combination of slippery elm, brewer's yeast and vegetable fibre helps maintain a healthy digestive environment, benefiting cats prone to both hairball issues and general digestive sensitivity.

• High palatability for consistent daily use: With 22% dried chicken, these treats are genuinely appealing to obligate carnivores, making consistent daily feeding more achievable and therefore more likely to deliver long-term benefits.

• Suitable for dense-coated breeds and heavy groomers: From British Shorthairs and Persians to regular domestic longhairs, and from kittens at 8 weeks through to seniors, these treats are appropriate for any cat prone to hairball build-up.

Particularly well-suited to heavy groomers, long-haired breeds or any cat prone to frequent hairballs, these treats bring functional digestive support into daily treat time.