Scrumbles Krunchies Anti-Hairball Cat Treats

Chicken Pillow Treats with Slippery Elm to Support Smooth Digestion and Reduce Hairball Build-Up

For cats that groom frequently or have dense coats, hairballs are an occupational hazard rather than a rare nuisance. Scrumbles Krunchies Anti-Hairball Cat Treats address the issue from the inside, combining 22% dried chicken with 0.1% dried slippery elm, a natural prebiotic that lubricates the digestive tract to help swallowed hair pass through more easily rather than accumulating. Made with 4% vegetable fibre and no added sugar or gluten, the recipe is gentle on sensitive stomachs and suitable for all cats from 8 weeks.

Why it's a great choice

• Slippery elm as a natural digestive lubricant: Each treat contains 0.1% dried slippery elm bark, a traditional herbal ingredient that forms a soothing mucilage in the digestive tract, helping swallowed hair pass through naturally rather than compacting into hairballs.

• Higher fibre content than standard Krunchies: At 4% crude fibre compared to 2.5% in standard variants, these treats provide additional mechanical support for gut motility and hair transit through the digestive system.

• Natural prebiotic support for gut health: Slippery elm acts as a natural prebiotic, providing a substrate that supports beneficial gut bacteria and contributing to overall digestive health beyond its direct lubricating action.

• Transparent, named ingredient list: Every component is individually listed with specific percentages where relevant, avoiding vague terms such as 'cereals' or 'derivatives' so owners know precisely what they are feeding.

Key benefits for your Cat

• Helps reduce hairball frequency: By lubricating the digestive tract with slippery elm, these treats help swallowed fur pass through the system naturally, reducing the frequency of hairball regurgitation in cats that groom heavily.

• Supports overall gut health: The combination of slippery elm, brewers yeast and elevated vegetable fibre at 4% helps maintain a healthy digestive environment, benefiting cats prone to both hairball issues and general digestive sensitivity.

• High palatability for consistent daily use: With 22% dried chicken and 29% crude protein, the recipe is genuinely appealing to obligate carnivores, making consistent daily feeding more achievable and therefore more likely to deliver long-term benefit.

• Suitable for dense-coated breeds and heavy groomers: From British Shorthairs and Persians to regular domestic shorthairs, and from kittens at 8 weeks through to seniors, these treats are appropriate for any cat prone to hairball build-up.

Particularly well-suited to heavy groomers, long-haired breeds or any cat prone to frequent hairballs, these treats bring functional digestive support into daily treat time.